About us

HANA - Your Australian Home for the World's Best Korean Skincare

안녕, 예쁜아 (Hello, Beautiful)!


Welcome to HANA. We are a passionate, Australian-based team with one simple mission: to bring you the most effective and trusted Korean skincare products right to your doorstep.


Think of us as your dedicated K-Beauty bestie. We know the world of skincare can be overwhelming, filled with endless choices and complex ingredients. That’s where we come in. We do the hard work of curating, testing, and selecting only the very best, so you can shop with confidence and excitement.


More Than Just Products—A Partner on Your Skincare Journey


Our philosophy is built on curation, not just collection. We are deeply immersed in the innovation and heritage of the Korean skincare industry, from its cutting-edge technology to its reverence for traditional hanbang (traditional Korean herbal) ingredients.


This meticulous process means our collection features only the most beloved and effective brands. We look for formulas that deliver real, visible results, which is why you’ll find icons like the science-backed problem-solvers from COSRX, the elegant creations from Beauty of Joseon, and the deeply hydrating essentials from Round Lab. Every product is chosen to help you achieve your skin goals.


The HANA Promise


Whether you are a seasoned K-Beauty enthusiast or just beginning your journey, we are here to support you. We promise a magical customer experience, grounded in:

  • Authenticity: Every product is 100% authentic, sourced directly from brands and official distributors in South Korea.

  • Education: We break down ingredients and routines to help you make empowered choices for your unique skin needs.

  • Community: We are creating a space where you can feel seen, supported, and excited about your personal skincare journey.

Thank you for trusting us to be a part of your path to glowing, healthy skin. We can't wait to help you find your new holy grails.


Ready to find your glow?

Explore Our Full Collection